Your analysis paper should include ALL of the following:
Campaign
headline
: What phrase (or hashtag) is used? Why those words? What makes them effective?
subtext
: what messages are being communicated by the headline? Explain.
issue:
what is the campaign trying to address or solve? What is the
social, cultural, or political context
of this campaign? What are some key facts about the issue and what do those facts tell us?
form:
Is it a social media campaign, or is it situated in physical space? How do people interact with it? Why do you think this approach was taken?
In which
area of civic engagement
does this campaign best fit: Associating, Serving, Giving, or Leading? Explain.
Intended
audience
: who is the audience, both actual and intended? Explain.
development
: what are the
circumstances
of the project’s creation? Who created it and why? How has the project evolved over time?
What kind of
rhetorical appeals
are used? Ethos, Pathos or Logos?
Campaign reach:
where in the world
has the campaign reached? Who has it affected? How many people has it affected? Explain.
effectiveness
: finally and most importantly, evaluate the effectiveness of the campaign. Was the approach successful? Why? Use specific evidence to support your case. What changes or new approaches would you recommend, in order to improve or grow the campaign? Explain.
Your essay should be 1,000 words
The work has not been graded but I like the output that was submitted to me. Is it possible for the same prof to do the next assignment I will be submitting? If possible, I will greatly appreciate it.
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