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You are to produce a strategic report for a selected company, M and Co, based on the case study of the company that is provided and referring also to the current death of the high street caused largely by online shopping.
Your report should use theory from the module to:
Stage 1: Assess M and Cos business environment at different levels.
Appraise their strategy at the end of the case
Final: Identify the priority issues confronting M and Co at the end of the case
Suppose you are the Chief Strategy Officer (CSO) of M and Co, develop a strategic proposal to address at least one of those issues
Learning Outcomes assessed through this assignment:
Understanding of the impact of internal processes and the external environment on the formulation and implementation of strategy.
Analysis and synthesis of contextual information.
Ability to apply the tools and techniques of strategic analysis.
Ability to think strategically from the point of view of the different stakeholders.
Ability to influence and shape the strategic direction of an organisation.
Ability to analyse and synthesise information and develop and pursue a course of action based on the outcomes of an investigation.
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