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This plan should briefly outline or summarise the company strategy from Assessment Task 2 (only reference what the employees need to know). Describe its purpose and what call to action is required of the employees. This plan should take into consideration the principles of some wellaccepted change management and organisational behaviour philosophies, for example Lewins theory or Kotters 8-steps.
Your guide should address the following elements:
1. Outline purpose. What is this plan for, who is it for, what is it about and what is expected of the reader?
2. Introduction/background. A brief background as to the situation surrounding the impending change. Why is this necessary? Outline the expected outcomes and describe the pros and cons of moving forward or not with this strategy. Sell the concept!
3. Communication plan. Let them know how you are going. Communicate your vision, steps, activities, techniques and initiatives for this bold new change. Ensure that it is appropriate and engaging and minimises loss. Describe the specifics and messages and how they might change over time or for different audiences
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