students will answer all the case study questions see below i

Students will ANSWER ALL the CASE STUDY QUESTIONS (see below) in relation to The Walt Disney Studios (from Harvard Business Publishing) by applying a Case Study Analysis. CASE STUDY QUESTIONS The Walt Disney Studios 1. In your opinion is Disney Studios pursuing the right number of tent-poles and mix of new versus existing properties? Would you change anything to the current strategy? 2. How would you characterise the film development and Marketing process at Disney Studios? What type of risk is possible to the current strategy and how can returns be optimised? 3 How would you define the culture at Disney Studios? Explain why. i Note: Please ensure a minimum of 3 (excluding the case study) scholarly references (these may be sourced journal articles, academic papers, Harvard readings, McKinsey publications etc.), and are cited in-text and in the reference list in support of your application of business models and frameworks. CASE STUDY GUIDELINES -Apply relevant business concepts and frameworks to answer the case study questions. -Demonstrate the use of critical thinking in relation to the questions and case study approach. -Analyse the industry dynamics in which the selected company is competing. -Analyse the competition in this industry and the selected companys competitive position. -Apply knowledge from cross-functional areas of the business in evaluating the feasibility of the strategic direction. -Develop practical solutions for strategic issues facing the business. -Justify key recommendations for the selected company to sustain competitive advantage. Criterias: Analysis: Provides a sound case analysis of industry size, main segments, maturity, opportunities and threats in the industry, key trends and outlook for the industry, and major competitors; specifically identifies target market and consumer demographics, and fully describes niche in which the company will operate; clearly presents significant competitive advantages Application of knowledge of integrated concepts and critical thinking: Demonstrates well-developed ability to integrate and apply relevant concepts, models and frameworks in relation to analyzing the business; effectively examines and analyses important issues that are central to the development (or decline) of the business by applying critical thinking elements. Justification of recommendations and conclusions to address key strategic issues: Clearly justifies strategic recommendations and conclusions for action based on strong analytics and appropriate concepts and principles in business.

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