operating at manic marketers nbspcase study questions the initial interview and o

Case Study Questions: The initial interview and orientation presented a very strong message about the knowledge environment operating at Manic Marketers. What features were portrayed? How did these differ from reality? A mentor has certain functions in an organisation. Identify the types of support offered by this mentor. What else could the mentor have done to help Damon gain organisational knowledge? In this context, the recording of client data is a major benefit to the organisation. Identify the types of information that should be included and discuss how they might have been recorded as codified knowledge. Review KM Viewpoint 2.1 and identify the other forms of knowledge which would have been of value to Damon in this initial stage. Using KM Viewpoint 2.2, evaluate the social capital factors which were evident in the knowledge environment. What, in your opinion were the key weaknesses? Manic Marketers needed to develop some very different approaches to how they share their knowledge. Identify some strategies which might be considered. How would you implement these strategies? What impediments to sharing can you identify? Format: 3000 word (+/-10%) essay excluding references. Submit one file in MS Word .doc or .docx format. Times New Roman 12pt. Front Page (student name, student number, assignment name, course name and course number, due date). References: Refer to the Jashapara textbook as well as at least 5 academic journal articles published between 2008-2016. Do not include questions within your essay. Headings within your essay The following headings should appear in your essay. Apart from Introduction, Conclusion and References, these headings relate to the above 5 questions. Introduction The knowledge environment The role of a mentor Forms of organisational knowledge Key weaknesses in the social capital Knowledge sharing strategies Conclusion References

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