1) Always include the release in the body of the email. Reporters don’t like to open attachments from unknown (or even known, for that matter) sources. In addition, if you have photos, service journalism, etc., place on your online newsroom and link to them in the email. Don’t attach them either.
2) Make sure you have a compelling subject line. It has to let the reporter know what the release is about. But it shouldn’t be too long. A few words at most. (i.e. Recycling contest news release)
3) The first line of the e-mail message should read: FOR IMMEDIATE RELEASE in all caps. This lets the reporter know the news is authorized for publication on the date they receive it. All releases must include a date since reporters do not always use releases immediately.
4) Allow one spacer line then write a headline using a combination of lower case and capital letters. Keep your headline to 5-10 words. Do not write the headline in all capital letters because it is harder to read using e-mail software.
5) Allow another empty line for spacing, then begin the text of the release with the city and state followed by a dash (see your AP stylebook for dateline entry).
6) There are a number of conventions for line length of electronic press releases. But the most popular convention is to hold the release to 400 words and under. So about five paragraphs of two to three sentences each.
7) Include press contact information below the text of the news release. A reporter reading your release should be able to make a decision about your story in the first screen of the e-mail message. Don’t waste that space with contact information. They will scroll down to find out who to contact if they want to follow-up with you.
8) Electronic contact information including an e-mail address for the press contact and Web site address of the company. Reporters working on deadline will often choose to call a company representative rather than wait for a reply by e-mail. Be sure that in addition to e-mail contact information a phone number for the press contact is listed.
9) Finally, close the document with the characters -30- or ### which are style conventions that let the report know they have reached the end of the story.
10) You can include a boilerplate in email releases as well.
The work has not been graded but I like the output that was submitted to me. Is it possible for the same prof to do the next assignment I will be submitting? If possible, I will greatly appreciate it.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more