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QUESTION:Based upon your Week 1 Assignment survey results, write a brief report assessing the adoption response of your targeted population to the determinants (antecedents); i.e. Advantage, Compatibility, Complexity, Trialability, Observability, of your product (or service). What does the data tell you about the targeted population’s perception of your innovation?
LAST WEEK ASSIGNMENT: Technological Innovation Provide a brief excerpt of your Innovation Technology The Yard House is a resturant/Bar and Grille it is a very well known sports bar in the Virginia/Washington Dc area. Sports bars like Hooters, which have a long-standing choice as a more update version of your standard sports bar, are among its competitor The Yard House provides a more laid back casual sports bar atomosphere that is unique to Virginia and is as near to a local bar as a franchise can provide. It does lack Hooters’ modern atmosphere and younger target census. Even though Covid-19 is still hurting some restaurant, it is bad to look into new and gifted methods to provide the exposure to the homes of both new and previous target customers. Virtual restaurant concepts such as A Virtual Toast may assist The Yard House in providing the sports bar experience in a previous pandemic condtions. A Virtual tour will allow the clients to enjoy the satisfacation of arranging a dinner party on the internet. This requires putting things in order, sending out invitations, arrange and issue food straight to the guests, and put in place a virtual gathering Even though the complexity of this may not appeal to The Yard House Customer, a very similiar idea may help them in staying persistent during difficulttimes. For example: Let say The Yard House discovers a effective app that allows customers to order bar food and drinks to be delivered, interact with others dining both virtually and in their local area.
Yard House restaurant during sporting events, and provide other interactive features such as games and streaming of special restaurant events. To look over this use of technology, we may use a set of statements that combine 5 major determinants of change technology spread the rate the relative benefits, compatibility, complexity, trail-ability, and observability of adopting a virtual eating app. Prior to launching a survey, the apps’ uses and advantages should be well examined and considered.
Survey 1. The good use of a virtual app for food delivery and participative in dining options would give The Yard House a good advantage over sports bar contestants. Strongly Disagree, Disagree Slightly, Disagree, No Opinion,Slightly Agree,Agree Strongly Agree 1 2 3 4 5 6 7 2.
The exposure of the virtual dining app could be created to be helpful for The Yard House Strongly Disagree Disagree Slightly Disagree No Opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7 3.
The virtual dining app could be created to be a challenge with all mobile devices Android and Apple and all other major service providers.
Strongly Disagree Disagree Slightly Disagree No Opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 4.
The virtual dining app can be tested on a trial base before finalize 6 Exexcution within assign and without getting in the way of The Yard House established up and running and service standards. 7 Strongly Disagree Disagree Slightly Disagree No Opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5. 5 6
The purpose of a virtual dining app could be designed for a easier setup and use within the standard customer restaurant visit. 7 Strongly Disagree Disagree Slightly Disagree No Opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7
The Yard HouseTarget Market may be willing to embrace t the use of a virtual dining app as restaurant measurements have changed majorly over the past couple of years because of Covid-19. Strongly Disagree Disagree Slightly Disagree No Opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7 8.
One advantage of a virtual dining app would be its appeal to a new target market who are more willing to try innovative technologies. If the customer has the choice to use the product or not, this technology can be implemented without alienating those who enjoy the typical sport bar experience and prefer to visit the bar. Strongly Disagree Disagree Slightly Disagree No Opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 9.
There are no products close to the project virtual dining app offered by other sports bar places. 7 Strongly Disagree Disagree Slightly Disagree No Opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7
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