customers percieve details1 we are to select 2 product in similar industry and us

1. We are to select 2 product in similar industry and using suitable models to identify customer perceive value for customers for that company particular product . To mention upfront which one is leading and which one is secondary. (example if we choose credit card HSBS, then the other company can be credit card Standard chartered, or air asia vs malindo, or Singapore airline vs Qatar airways, grab vs uber, apple vs Samsung, Lenovo vs HP, etc) Both company must have website and one must be well establish while the other one just growing.
Sample: customer perceive value for credit card users.(cannot mention company name)
Use 2 model i.e. sanchez and sheth perhaps is suitable(if we are doing credit card)
Or Holbrook/woodrulf/Monroe (id we choose other product).
Must have minimum 20 citation (citation after 2005 onwards)
Since we are using 2 model so must have 2 different perceive value.
Total Q 1 wordcount = 800 only
2. Compare contrast market / segment (serving same customer,brand value,product portfolio etc ) 20 marks.. Compare the similarity from the leading company. Evaluate what company offering
VP = what company promiseoften mention and displayed at company website or mission stmt.what are the value stmt.
Evaluate the benefit and the sacrifice..
Must have citationor from other researcher. Citation on price,quality,availability,features,support,reputation etc.
Must have table as below for cust perceive value and 1 table for each company. So total 2 table.
Total wordcount 500
3. Benchmark the 2 value propositions.
Benchmark and provide justified conclusion = 20 marks
Total wordcount 500
4. Produce new value propositions that will match the value criteria of the customers>> 20 marks
Total wordcount 400
5. Produce a plan to implement the value proposition externally and internally.>> 20 marks
Total wordcount 300
Learning resources: Marketing Management (MBA)
Customer value
Chapter 1: Marketing-Creating and Capturing customer value. pp. 2-34. Available from
BCG (2009). Customer Value Challenges: Managing the commercial investments of Telecoms in Europe.
Cokins, G. (2006). Measuring customer value: How BPM supports better marketing decisions. Business

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10