coursework task: use balmer’s (2012a*, 2012b**) ac^4id test

  

COURSEWORK TASK: Use Balmer’s (2012a*, 2012b**) AC^4ID Test diagnostic framework and undertake an audit of the British Museum, Oxfam, Unilever or Siemens (choose one of these) as a corporate brand. Report the outcome of your analysis and assessment of the current state of the corporate brand and make recommendations for the future direction of the chosen brand by using the REDS^2 diagnostic process.

WHAT YOU SHOULD DO TO ADDRESS THE COURSEWORK: In this assignment you need to draw on your knowledge of corporate marketing and use Balmer’s AC4 ID test and REDS2 diagnostic process, which are specific instrumental tools designed to aid managerial decision making, by applying it to a particular corporate brand. You need to show your understanding of theory as well as your ability to make practical recommendations. You need to source adequate data and information (secondary data) about the corporate brand you are analysing and assessing. You will be required to present the results and outcome of your work in the form of a professional management report that includes clear strategic recommendations. You must support (justify) your assessments and recommendations with appropriate academic sources (i.e., academic articles presenting relevant perspectives/theories and empirical research studies). The mark will be based on the quality of your application, analysis, assessment and recommendations. The mark will also be determined by the clarity and coherence of the structure, content and professional presentation of the management report.

Typically, your report should include:

a) Table of contents

b) Brief executive summary with the key insights (one paragraph, half a page max)

c) Short introduction detailing purpose and objectives of the report

d) Brief technical description of the research and analysis conducted, analytic tools used and data collected etc.

e) Presentation of findings and results (clearly derived from secondary data and linked to the dimensions of the AC4ID test)

f) Discussion and assessment of your findings and results (explained by academic literature)

g) Practical recommendations for the future direction of the brand (justified by academic literature).

h) List of academic references and (secondary) sources used

i) Appendices (optional)

In addition, the management report may include appendices with additional data and backup materials. Be sure to reference and acknowledge all your sources (academic, non-academic, secondary data etc.).

Your assignment should include a title page (with the coursework task, the module code and name, and your registration number) and a list of references, which includes all articles, books and other sources you have cited in the body of the text. You should follow the Harvard style of referencing. You should check your essay for errors in spelling and grammar using Standard English (which is British English and not American English or other derivatives). The coursework needs to be written in an academic style following general guidelines on essay writing and the guidelines included in the module (study) guide. In addition, the case study type coursework requires you to research, collate and present information about the case you analyse. You need to acknowledge all sources used. You may write the coursework in a report or essay style as long as you cover all aspects of the task.  

COURSEWORK TASK: Use Balmer’s (2012a*, 2012b**) AC^4ID Test diagnostic framework and undertake an audit of the British Museum, Oxfam, Unilever or Siemens (choose one of these) as a corporate brand. Report the outcome of your analysis and assessment of the current state of the corporate brand and make recommendations for the future direction of the chosen brand by using the REDS^2 diagnostic process.

WHAT YOU SHOULD DO TO ADDRESS THE COURSEWORK: In this assignment you need to draw on your knowledge of corporate marketing and use Balmer’s AC4 ID test and REDS2 diagnostic process, which are specific instrumental tools designed to aid managerial decision making, by applying it to a particular corporate brand. You need to show your understanding of theory as well as your ability to make practical recommendations. You need to source adequate data and information (secondary data) about the corporate brand you are analysing and assessing. You will be required to present the results and outcome of your work in the form of a professional management report that includes clear strategic recommendations. You must support (justify) your assessments and recommendations with appropriate academic sources (i.e., academic articles presenting relevant perspectives/theories and empirical research studies). The mark will be based on the quality of your application, analysis, assessment and recommendations. The mark will also be determined by the clarity and coherence of the structure, content and professional presentation of the management report.

Typically, your report should include:

a) Table of contents

b) Brief executive summary with the key insights (one paragraph, half a page max)

c) Short introduction detailing purpose and objectives of the report

d) Brief technical description of the research and analysis conducted, analytic tools used and data collected etc.

e) Presentation of findings and results (clearly derived from secondary data and linked to the dimensions of the AC4ID test)

f) Discussion and assessment of your findings and results (explained by academic literature)

g) Practical recommendations for the future direction of the brand (justified by academic literature).

h) List of academic references and (secondary) sources used

i) Appendices (optional)

In addition, the management report may include appendices with additional data and backup materials. Be sure to reference and acknowledge all your sources (academic, non-academic, secondary data etc.).

Your assignment should include a title page (with the coursework task, the module code and name, and your registration number) and a list of references, which includes all articles, books and other sources you have cited in the body of the text. You should follow the Harvard style of referencing. You should check your essay for errors in spelling and grammar using Standard English (which is British English and not American English or other derivatives). The coursework needs to be written in an academic style following general guidelines on essay writing and the guidelines included in the module (study) guide. In addition, the case study type coursework requires you to research, collate and present information about the case you analyse. You need to acknowledge all sources used. You may write the coursework in a report or essay style as long as you cover all aspects of the task.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10